Label Spotlight #015 - D-Vine Sounds
Riding on the ethos of Good music + Good people = Good times, Sam Divine’s D’Vine Sounds imprint has grown from strength to strength since it’s inception in 2014. The phenomenal Carnao Beats remix of ’2 People’ [a Traxsource no.1 record] graced dance floors from here to Croatia and the rest of their infectious Garage-tinged-House-jam repertoire has been steadily following suit.
We’re thrilled to be able to award the gang a label spotlight this week!
Could you please give us a little bit of background on you, the label, and what your Influences are?
I’ve been a DJ for over 10 years, I worked in record shops all over the world from London, Ibiza and Italy. I did my first season in Ibiza in 2005 and have held weekly residencies at Mambo, Amnesia, Ushuaia, and Sankeys. I was signed to the Defected DJ roster for 8 years and in that time I’ve met and played with all my heroes, as well as travelled the world playing House music. I decided to start my own record label D-Vine Sounds in December 2014, on our 2nd release we had a number 1 in the House chart on Traxsource for 5 weeks straight. 2 of my best friends help me run the label. Kamilla is our label managing wiz kid and also my best friend of 11 years, she writes all the PR deals with all the contracts and sets up meetings for instance at IMS and ADE where we put most of our business into practice and basically ask as many questions as we can to the right people. We have Jess who is also our resident DJ and runs all our social media. Together we all work in sync and have become a bit of power trio. My influences come from all over, Defected obviously being a big one, Strictly Rhythm, Swing City, Nice N Ripe, King Street, Freerange or any label that comes with a movement really intrigues me.
Tell us a bit about what’s coming up for the label
2017 is going to be a huge year for D-Vine Sounds. to me we’ve been taking baby steps, asking the right questions to the right people, being in the right places at the right time, ready to hit it at the right time. 2 years ago I didn’t know the 1st thing about running a record label but I had my experience from working in record shops and I knew how to work a record from being a house buyer so everything else came essentially quite naturally.
I’ve seen quite a few labels that started up at the same time as us go of the radar in the past 18 months so it’s not as easy as it seems to run a label. We have a strong brand as I believe that is the most important thing about any successful business in any walk of life. We hope that we have longevity and are successful in 10 years down the line and beyond, we get there by building on our branding. We are on our 2nd merchandise line, we are working on club events in London including Egg which is one of our favs and this may we will host our own stage at We are FTSVL. We will also be running a boat party in Croatia which last year we sold out and then later on in the year a compilation mixed by 2 of our artists and also a club tour. There are also a few more things in discussion which we can’t give away at this time. We have launched our 2nd label ‘Soul D-Vine’ which does what it says on the tin. I have 2 guys called Soul Much who have an amazing ear for music and are still very much part of the Soulful House world so they have their ear to ground more than I do when it comes to soulful. They are doing great at A&R, plus they are young so they are learning the ropes at the same time. In May we launch our Deeper D-Vine series which will be a special one throughout the year on the more US House garage tip or deep house. 2017 is going to put us on the map.
Your best moment so far working at the label / best project to work on to date
2 people were definitely a highlight of mine. A friend of mine Carnao sent me what potentially was an edit as the sample of Jean Jacques smoothie hadn’t been cleared. The record means a lot to me anyway. I have a limited white label copy and the lyrics were all hand written on the sleeves which is pretty cool and the record is an absolute gem. So I sent it to Simon Dunmore and he told me he owned the sample and was happy for me to do a deal on it so I jumped on it. As we got deeper into the project it grew so fast. All the pirates were playing it, Kiss was playing it, even Radio One played it. One of my all time favorite defected records is Kathy brown – love is not a game the j magic remix , It’s a piece of liquid drum n bass art so I thought I want to recreate that feeling with 2 people so that’s when Turno jumped on. His remix absolutely killed it, Annie nightingale played it, all the big D’n’B hitters were playing it, it was a massive cross over record and one to say that I’m really proud that I was a part of that from start to finish. It went number one on Traxsource and hung around the charts for weeks so these 2 people will always be super special to me.
What do you look for when signing a record for D-Vine Sounds? Any tips for budding producers looking to get signed to the label?
If it doesn’t get me within 5 seconds its game over. I skip the track from the intro, after 1st break, breakdown, after break and outro which can take all of of 20 seconds , its that easy for a track to get signed or not. Too many producers area using loop after loop, I’m not against it but if you don’t create it even boring to play but Sometimes if it doesn’t get me straight away then I’ll live with it for a bit, roadtest it out, play it a few tikes and if it really grows on me then I’ll sign it. I have to 100% believed in a record to be able to sell it. There are 2 types of records, there are record that have a shelf life and serve a purpose and you’ll maybe get 6 months to a year out of it, then you got the records that are timeless. We always try to go for the latter but I also play in Ibiza all season so I have the knowledge of what is working the dance floors at that time or at a particular residency I have that year. There are so many factors so my advise is just make solid tracks.