Get to know: Keinemusik
Keinemusik is not the type of record label as you know it. When putting out a record, the guys will wrap it up personally, refine it with artistic splendour, stamp it and seal it with a kiss, before it ends up in the stores or on your turntable. Question is: Why let someone else do the filthy job, when you can get it done as lousy by yourself. Or maybe even a bit better. Keinemusik is a DIY-operation. Not, because it makes that imposing impression or because they like to wallow in nostalgia, just because it feels right. Keinemusik is a label-, booking- and partynetwork. Everything happening there gets onto Keinemusik.com on time and bilingual. But above all, Keinemusik is the spirit that moves the collective behind the imprint. The Keinemusik-Clique would rather throw a BBQ than meditate over some businessplan and whatnot. Some of the guys are putting out records, bringing the elegance and the sexappeal back into the Deep- and Techhouse-game. Others are more into the mixing of records for entertainment purposes, some are multimedia-knowitalls, some spread the word on blogs or in magazines, some are into producing art with insane appreciation value. If there’s a credo, it would be: you don’t necessarily need to be overly serious to be taken seriously.
With latest release out now on Traxsource, we sat down with the Keinemisik crew (&ME, David Mayer, Adam Port, Rampa and Reznik) to find out a little more about the imprint in this exclusive label feature.
Available now on Traxsource.
Thanks so much for chatting with us, congrats on your 5 year anniversary – please give us a brief bio about the label and it’s beginnings.
Keinemusik was the brainchild of Rampa, he also came up with the name. He was already friends with David Mayer, as both were from Freiburg originally. It then all came together in Berlin. Rampa met &ME through studio work and Adam Port within the Berlin nightlife. Adam and Reznik had been friends for quite a while already, so it evolved out of friendship and mutual tastes in music. For the last two years, Keinemusik has been located in Stattbad Wedding, a self governed place with ateliers, studios etc. and also the renowned club. Basically the best fit and surrounding to do what we do.
What’s the imprint’s musical direction, mission, and overall goal?
The direction can be found somewhere between the two poles House and Techno. The mission would be to continue doing what we have been doing over the last five years, but just to get better gradually with every year. The goal is to get good music out and play shows that leave a pleasant feeling – simple as that. Of course a goal that has to be accomplished with every release.
Tell us about the 5th year Anniversary release compilation EP – “Work Party 5”.
It’s the same concept as with every previous Workparty Release – every KM producer delivers a track, so it’s something like an overview over the sound-status-quo of the crew. Usually the tracks tend to go different directions compared to plain artist EPs, as the Workparty offers more space for experimentation. This year, as it is somewhat special with the five year anniversary, we tried to make it stand out by wrapping the vinyl in a gatefold cover our designer and visual artist Monja Gentschow did for us. It will contain some pics of us, documenting the last five years, on the inside. And the release will come as double vinyl for the first time, having one track on one side – a dream for DJs, eh?! ;)
Seems like a great reason to throw a party, any specific parties or events to celebrate the anniversary?
We have been celebrating the whole year basically, but especially from beginning of October until mid-November as we have been touring through Europe on our Five Label tour. The climax is yet to come as we’re having the tour closing and the release party for Workparty Five at home in Watergate this coming Saturday. We’re playing both floors all night long, so everything is set for a very special night.
Describe running a record label today – what keeps you motivated? (Compared to even 5 years ago)
Well you have to come up with concepts to compensate the decline of vinyl sales (although our sales are still pretty good) and you have to get rid of the idea to be filthy rich by running a house label. It might sound cheesy, but it is indeed motivating to realize some people are digging what we are doing, buying the records or some merch, giving feedback, coming to the parties etc. Just being appreciated helps to get motivated. Also the fact that we are basically in control of everything is a big motivator to put effort into Keinemusik as the main platform to release our music.
How do you A&R a record for the label, what are you listening for? Describe the process…
We listen to friends music. But mainly out of interest, not so much with the ulterior motive to put their music out. Right now the label is focused on releasing only music by the original KM artists. That might change at some point, but we’re not thinking into that direction right now…
What’s next for 2015 and KeineMusik?
More music & more parties.