Get To Know: Dikso Records
“Cosmic Ride EP” Available now on Traxsource.
1) Thanks so much for chatting with us, please give us a brief bio about the label and it’s beginnings.
Thanks for having us. Our pleasure. The label was actually started as a blog for disco edits and alike and was initially started and run by Andi and Marc Poppcke.
When the idea came up to turn the blog into an actual label and things became a bit more serious, Marc withdrawed from the project to focus more on his own label Soulfooled that he just had started. That was the moment when Andi asked me, if I wanted to join in.
Funny, you were talking about the days before you were involved and I start at the point you dropped in. Daniel already had some experiences in running a label and I wanted someone by my side who has a little more professional view on the music thing than me.
Well, I sometimes just got a different view on music than Andi. Andi is a long time DJ and record collector and has been working in a record store for a very long time. I rather come from a producer’s perspective, although I’ve been playing as a DJ for some years now as well.
2) What’s the imprint’s musical direction, mission, and overall goal?
In its first days the Dikso blog was all about disco and edit stuff and – of course – this is where the label name obviously came from. But when the blog turned into a label we focussed more and more on original productions. The disco ball still shines through from time to time but in fact we are now more a house label that tries to balance out club efficiency and home listening. You should be able to dance to our tracks but it is still actual music, not just a six-minutes-loop and turning the bass on and off every now and then.
And of course its our own musical home base as well, it’s definitely a good thing to have an own imprit where you can keep control over pretty much all things that happen with your music. On the other hand me and Andi are probably the only actual core artists of dikso. We know that a lot of labels represent rather a certain group of people sharing the same musical idea. For us it’s more like me and Andi are featuring many different artists that we personally love and play a lot. Of course there are some artists that are more connected or associated with the label than others (like Satin Jackets or Larse for example), but the overall idea is curating the label like a DJ mix: Selecting different styles and different music that could be part of our DJ-sets.
In fact, this is one of the basic ideas behind the label. When we started selecting and signing music for Dikso, one of our self-set guidelines was to release only the music that we like, no matter if it’s a certain style or if it can even be considered dance music at all.
People are sometimes confused about this but we love what we do and we receive a lot of positive feedback that other people are digging this as well. And I personally believe that this is the only way to run a label in the long term.
3) Describe running a record label today – what keeps you motivated?
A part of the christmas fun is choosing the gifts and wrapping them. Running a label is a little bit like that. Selecting some interesting stuff and arranging it to make other people having a good time.
And although running a label is much more work than we expected, it’s still a lot of fun to meet and to work with all these great artists. And as Andi said, it’s a pleasure to see people enjoy what we are doing.
Regarding the question what it means to run a label today, I have to say that things have fundamentally changed in the music industry over the last years. While it was easily be possible to sell thousands of vinyl records in the mid 2000’s, digital sales and distribution have definitely taken the lead.
Even when we started the label in 2010, we only released vinyl for the first year. In mid 2011 we launched our digital sublabel “dikso files” and started selling most of our (vinyl) releases digitally as well and today we have some digital only stuff too.
And there is also some serious income from streaming as well…
Although especially I was extremely sceptic about streaming in the beginning. But that shows how fast the business changes and it is quite a challenge to keep up.
4) How do you A&R a record for the label, what are you listening for?
After almost five years in the business we can access a large network of artists. But we are also listening to every demo we get. And sometimes we just ask artists that we follow and play in our DJ sets.
Well, unfortunately we just didn’t manage to reply to every demo, but indeed we are listening to all of them. Overall, it’s hard to describe what we are really looking for. As we said before, we are quite versatile musically and the main thing we are looking for is that we personally like it.
One special thing is, that we both do A&R stuff and we always discuss things a lot, as we are looking for very different things sometimes. I often criticise more on a technical/production level while Andi often has a more general and DJ-wise look on things. That sometimes makes it harder to find tracks that we both like, but on the other hand it’s kind of an internal quality assurance which works quite well in our opinion.
5) What’s next for 2015 and what’s coming up that we should look out for on the label?
In 2014 we changed some conceptional things. With a new vinyl only imprint and the fact that we started to concentrate more on artist EPs than on the various artists thing, vinyl and digital releases got their own individual concept now.
In 2015 we will basically move this concepts forward because we are quite happy how it all worked out in the end.
Also we are thinking about to take the next step and will release our first album in 2015. And of course next year is already our five year’s anniversary celebration. Time flies when you are having fun…