Label Spotlight: Electronique
Over the last five years Berlin club brand Electronique have grown from a small niche and intimate club event into a well known and respected force now recognised and admired as a global record imprint with a host of worldwide showcases. They’ve continued to grow their showcases around Europe and internationally going to places as far as WMC Miami, various USA spots, Mexico and Brazil. They’ve also hosted various shows at OFF Week formally OFF Sonar Barcelona, Space, Sankeys Ibiza, ADE Netherlands & along the way taking in shows around the UK and Europe including London, Manchester, Dublin, Paris, Berlin, Athens and Zurich.
Electronique’s artist repertoire has gone from strength to strength and grown rapidly over the few years. While still maintaining the philosophy of providing upcoming original artists with a platform to display their creative talents, they continue to build up a high quality roster of artists and remixers including Reboot, Yaya, Martinez, Rhadow, Vince Watson, Detlef, Carlos Sanchez, Okain, JEF K, Jordan Peak among many others.
Electronique as a label has gathered significant support from hugely respected artists such as Pete Tong (Radio 1), Marco Carola, Maceo Plex, Luciano, Carl Cox, Nick Curly, Dusky, Art Department, DJ W!ld, Davide Squillace and many more key artists in the industry.
With Miami 2015 just around the corner, we caught up down with Electronique general manager Simon Heslin to talk about what they have going on at the conference this year, the brand, and of course the label and more in this Exclusive Interview.
1) Firstly, thanks for taking the time out to chat with us. Tell us where you are and how you are feeling right now?
It’s a pleasure to talk to you guys, Hallo from Berlin I’m Simon Heslin and I am the founder and owner of Electronique, Yes I’m very well thank you.
2) What’s it like running a Record Label and what do you want to accomplish as an imprint?
I would start by saying for me it is the best job in the world if you can even call it job as I don’t really consider it as my work as such more of a passion but of course it’s very hectic from day to day you never know what’s going to happen next and you also have your tougher stressful days.
For me, I just want to put out the music I love and the artists I want to work with, not the music people say we should release and artists we should be told to be working with – it’s all about my personal feeling and expression of what kind of music I want to release. We want to be different and release a varied sound across the label, also I install this into any of the artists I’m working with as well. At the end of the day if people like what we do then that makes me happy and hope to be doing this for a long time to come.
3) What keeps you both motivated after all this time? Tell us about the highs and the lows…
I think as label owner discovering fresh new music and new artists certainly keeps me motivated music is a very powerful thing – it can change your mood or perception of something in a instant. This is something I really love about what I do and as any label owner, I will tell you no matter what level you are at, the desire to make people happy with the music you release is a huge motivation.
Yes like any industry there are some major lows and high’s it’s not always been easy for me personally I am constantly learning everyday and I do admittedly make mistakes from time to time I think that is just natural in anything we do so it’s about how you learn and grow from that, I have also had some of the best experiences of my life doing this, traveled to places i would have never dreamed of seeing and also meeting some amazing people along the way I am very humbled and grateful and like I say to everyone the high’s certainly out weigh the low’s for me these past few years have been truly amazing!
4) What’s you’re opinion on the current state of house music?
I think at the moment there are so many styles and genres related to house music it’s not just house anymore and I can only say I think that is really good for house music as all these genre’s that have spurned such as; progressive, dub, tech it’s all come originally from what we know as house so for me this is amazing that we get to hear such a variation of music from what was only once a genre within itself and that is really exciting thing to see and hear where it can all go in the future.
5) Any advice for your fans on how to make it in today’s fast paced game?
Never give up! Simple as that really if you really love what you do you will find a way, there have been times a few years ago when I thought it was all over for me and I really felt like giving up and walking away but I have never done that I have just kept on believing in myself and what I was doing, I think this is so important if you want to get anywhere in this industry.
6) Where do you see yourself in five years?
I would hopefully like to see myself doing exactly what I am doing now I would not change what I do for the world, so hopefully I will still be here in five years talking to you guys again and continuing to make people happy with our music.
7) Finally, we hear you are heading over for Miami music week for a label showcase this year can you tell us a little more about that?
Yes very excited to be heading back over to Miami this year – I first attended music week or WMC (whatever you prefer to call it) in 2013 and it was pretty inspirational as to where I decided to take the label musically so I’m really looking forward to what this year will offer us.
Our showcase this year features some artists I have always wanted to work with such as Reboot (Cocoon) and Yaya (Desolat) – both amazing talents so it really is a huge privilege for me. We have tried to put a showcase together with a bit variation in mind covering different musical and entertainment aspects – it’s also going to be out in the open air so that is a real bonus, no dark sweaty clubs (not that I don’t love that of course lol) but just lot’s of sunshine and good music throughout the day/night so I hope you can all come and join us!
Electronique’s Showcase will be taking place Wednesday 25th March at The Social Lubricant, Wynwood, Miami from 5pm (Open Air) till late.