Mr. V "I Love AIFF Files!"

Prominent music industry figure & New York City resident Mr. V is widely respected as an artist, remixer & vocalist – not forgetting that he also owns & runs two significant independent labels; Sole Channel Music & Muzik 4 Tomorrow. V shares his views on why AIFF is his preferred format of choice.

“I LOVE AIFF FILES! the most important thing is it’s uncompressed audio, which means you get the original mastered file without losing elements of the music because of a small bit rate size and overall sound quality is a lot warmer and fatter in my opinion. Plus you can add ARTWORK which saves me time finding tracks at my gig in the event I forget the name of a track I would recognize the cover instead and with AIFF files it’s already embedded so I don’t have to do any searching and manually adding artwork!.”

“With .WAV files you don’t lose audio quality but you lose the ability to add artwork as this is not possible in this format and who wants to play mp3’s on a professional sound system? professionals want professional quality and AIFF files will always be that to me.”

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