Amtrac launches new label: OPENERS
Caleb Cornett a.k.a Amtrac has been pushing his creative limits as a producer, DJ, musician and sometimes-vocalist since 2008. The multi-talented artist can electrify an audience, be it with a moving live music performance or by working dancefloors up to a sweat with his driving yet funk-filled DJ sets – it’s his mantra to be as diverse a DJ as possible, to connect with the crowd and to keep them moving at all costs.
Amtrac launched a brand new venture “OPENERS”. The mission statement of the new venture is a simple one, “Music your parents can listen to, as well as your common electronic music fan. Just trying to release records that stand the test of time”. With the first releases coming from Amtrac himself, it promises exciting things! We chatted with Caleb to find out more…
Thanks for chatting with us and congratulations on the new label! Why have you chosen now to launch the label?
Thanks! It really just felt like the right time + All the records I’ve been working on seem to really gel as EP’s.
Has it been a quick process or something that you’ve been thinking about doing for a long time?
I’ve been thinking about doing it for a while, but knew it wasn’t something you rush into. Dealing with A&R’s for the past couple of years has driven me a bit mental, so now I have complete creative control which has really opened the box / no pun intended haha.
Why did you choose the name OPENERS?
Properly opening up a room is one of the most important but often overlooked jobs a DJ can have. I’m just trying to pay homage to the real crate diggers and music aficionados who know how to do it right. :)
How would you describe the musical direction of the label?
Music your parents can listen to, as well as your common electronic music fan. Just trying to release records that stand the test of time.
Tell us about your first two releases – ‘1987’ & ‘Accessorize’. Did you make them specifically for the label?
Each release was made as a body of work, not just tunes I had lying around. I want each release to feel cohesive from start to finish, “1987” definitely strikes a chord with things outside of the club, but “Accessorize” and the EP to follow have different elements in mind.
Who else have you got lined up for release?
Actually yea, waiting on the masters to come back … time will tell ;)
You’re obviously very busy with your touring schedule and your productions etc, will you be doing most of the A&R for the label yourself or hiring some other trustworthy ears?
As of now it’s just me behind the desk.
Lastly, you all make it look so easy.. Do you have any advice for your fans and budding DJs / producers on how to climb the ladder in the fast-paced world of dance music these days?
My advice would be to make as much music as you can & learn from your mistakes. With time you’ll find your sound. If someone can identify one of your records just by listening you’ve done something right.